Instagram for Business: Boosting Your Online Presence and Sales

Estimated read time 3 min read

Social media is a competitive marketplace and being on Instagram can help you gain a competitive edge. If you are unfamiliar with Instagram, it is a photo-sharing social media app. Instagram allows you to share photos that amount to an experience instead of just a moment in time. Here are tips to boost your Instagram presence:

Choose the Right Profile Picture

A profile picture serves as a representation of your brand. While it doesn’t have to be an actual logo or any other symbol, it does need to represent your brand in some way.

Instagram’s website suggests a logo in the profile picture, but there is no hard rule. You can just use a picture of your company’s name or logo. Choosing a stock photo is another way to go, especially if you are not sure what to put in your profile picture. When you buy instagram likes, you can show potential customers that your content is high-quality and valuable.

Use Your Image Well

Two things that are crucial to Instagram are taking good pictures and editing them well. Instagram is a social media app and it takes more than just a picture. Instagram has a lot of features that you can use to enhance your brand like filters, hashtags, etc.

Use Hashtags

Hashtags are universal ways to indicate the topic of something. They are also used to indicate your location, likes and comments on your photos or posts. If you have a post or photo with your brand name in it, you should definitely add those hashtags so people know that they can search for your post using those hashtags.

Use the Right Image Size

Instagram limits your image size to 1080x1080px. If you are using a logo as your profile picture, you will have to conform that to the size. Too large or small an image is not preferable because it can either look fuzzy or cut off. In the end, it is easier to just resize your images before uploading them.

Get Your Content Right

You should post something on Instagram everyday, but make sure that you post something worthwhile and interesting. Refining your photos will take time, but you don’t need to post that every single day.

Post Regularly and Consistently

You shouldn’t be afraid of posting since the more regularly you upload content, the more likes and followers you will get. Also, posting consistency can help convince your followers that they should keep checking your Instagram account for new content to see.

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