Learn The Ins And Outs Of Brochure Production

Estimated read time 2 min read

To disseminate information, brochures are an effective and time-tested method. Brochures are a crucial aspect of any print marketing plan if you’re using them to introduce a new item, convey your brand’s narrative, or educate consumers about product characteristics. The brochure printing in Cincinnati, OH serves the finest facility in this.

Yet, it might be difficult to print them. Keep reading to learn all you need to know about tri-folds, sheet stocks, perforated, & more when having brochures printed.

Select the Appropriate Brochure Paper:

To get the best results from your brochure, use the proper material. Some choices you’ll have to make are:

What’s your preference, colorful or black and white?

The first thing to decide is if you want to print your brochure in color since color printers need different paper types than black and white ones. Because brochures are generally marketing items meant to communicate your brand narrative or attract your prospects’ focus, the best choice is usually color.

Lightweight or fiberboard:

Then, you’ll have to pick the thickness of the brochure material. If you want your client to grab the brochure, read them, and dismiss it, then a lighter material could be appropriate.


You may wish to laminate your brochure to keep it from becoming bent or soiled. When laminating a brochure, it’s like putting cling wrap on the printed piece of paper. Poly sheet, which uses a special ink to print straight onto a synthetic paper that is both tear-resistant and water-resistant, is a classier alternative.


Discover a printer that can handle perforation if you want the brochure to have removable sections. Perforation slices the material so it is easier to tear at the spot you wish to tear-off, off without destroying the remainder of the brochure.

Bright or matte:

A brochure’s ending is something else you’ll have to think about. If it has a lot of pictures or colors, a glossy finish like a photograph can be more appealing to you. Otherwise, a basic matte finish should do the trick.


There are many choices available for printing. A printer for the workplace would be convenient, but printing 100 brochures would be a huge time sink. Alternatively, you might use a professional printing service.

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